Reshaping International Investment Summit Communication: From Event Showcasing to Value Co-creation Cognition Upgrade

Introduction

Global investment promotion activities, especially international investment summits, are undergoing a profound paradigm shift in communication. In the past, the core of communication for such events often focused on showcasing "what the event did," emphasizing the display of geographical location, policy lists, or the scale of participating institutions. However, in the current globalized landscape, this descriptive communication is no longer sufficient to drive substantive investment conversion and the establishment of long-term strategic partnerships. As multinational corporations delve deeper into destination value, investors' attention is shifting from the "breadth of policies" to the "depth of the ecosystem" and the "quality of relationships." Therefore, how to elevate summit communication from mere "information dissemination" to "designing a platform for value co-creation" has become a strategic issue that investment promotion agencies and city brands urgently need to address. This article will provide a strategic framework for practitioners to consider by examining three dimensions: restructuring communication logic, building a practical framework, and forecasting future trends.